New line of modern design small appliances from Toshiba. Atehaca means “that one’s personality, appearance and attitude is elegantly beautiful.”. These new electric appliances, five in all, are oddly attractive. It’s as if someone who designed fax machines designed them. The collection is composed of a microwave oven, electric oven, coffee maker, electric pot and rice cooker. Designed by Japanese design firm Intentionallies.
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toshiba.co.jp
intentionallies.co.jp

Atehaca Electric Stove.



Atehaca Electric Pot.



Atehaca Rice Maker.