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STUFF
Stuff is the little bag that could. Created by Belgian designer Sylvain Willenz, this tote can shift shapes thanks to its seamless rubber construction. 'Stuff' stays flat when filled with papers and portfolios, but add a few objects to the mix and the contents are subtly 'revealed' through the impressions made in the rubber. The flexible material makes for a fun bouncy effect to when you walk too. JK
Maybe the real genius about this bag isn't revealed in the description, because the impression that it gives is that it works just like any other plastic bag in this format except that it bounces while you are walking (which honestly I think can become quite annoying).
Honestly! This is funny. C'mon people, its a plastic bag! "Fun bouncy effect"? Those Belgians and their strange humour...
I see it as a take on the Anya Hindmarch "I'm Not a Plastic Bag", but of course, should say "I AM a Plastic Bag".